BUY online at for £49 *** OFFER PRICE only £39 ***. Award winning British invention the Beach Bag Plus offers a host of features designed to go hand in hand with the perfect family day out. From roomy beach bag that keeps a picnic cool to cushioned sun lounger cover with plenty of pockets to waterproof pouch for wet, sandy gear, this deceptively simple looking holdall really does live up to its ‘Plus’ name. Created by Andrew Morrison (of Market Rasen, Lincolnshire) the innovative design has made an impressive debut already by winning a Platinum Award at the British Invention Show. Key to the many transformations of the Beach Bag Plus is the fact that the holdall structure unzips and unfolds flat, to be placed over the sun lounger with four drop down pockets (for items like sun cream and books) plus a hidden pocket for more valuable belongings. The other crucial components to the design are two inflatable mattresses (to support head and body), that go on top and are secured in place with Velcro. These inflatables enable two further features. Partially inflated inside the bag, they offer a surprising level of insulation to keep picnics and drinks chilled without the need for a cool box. And at the end of that idyllic family day, they offer a waterproof pouch to contain the mess of wet and sandy beach gear. A video demonstrating the invention’s numerous features can be found online at it does not have to be beaches and loungers, as inventor Andrew Morrison points out: “The Beach Bag Plus is just as handy laid-out flat on the sand or straight onto grass at a picnic or festival. It cuts down on the number of things you have to haul, it keeps your food and drink chilled and gives you and yours a comfy and dry place to sit down and relax. And I’m now working on child’s version of the bag, so kids will be begging to carry their own gear – as father of two myself I know how welcome that would be!”The Beach Bag Plus comes with a patented new valve design, the ‘Eezzi-Flate’, which uses a wide, roll-up tube which Andrew says is much faster, easier and takes less effort than a conventional non-return valve. Andrew is already incorporating this revolutionary valve in a range of new inventions for the future.The Beach bag Plus is available to buy online at for £49, with free delivery in the UK.